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The Google Ads Audiences Every eCommerce Brand Should Be Using

A properly structured Google Ads account should include core audience segments like website visitors, pain point searchers, competitor interest, existing customers, inactive customers, and non-subscribers to maximise performance and scale.

Jackson Wallace

June 4, 2025

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6

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Tips and Tricks

3 Google Merchant Center Optimisations to Improve Ecommerce Performance

Three simple Merchant Center optimisations including keyword enhanced descriptions, precise product categorisation, and image testing can significantly improve the performance of your Google Shopping campaigns.

Jackson Wallace

June 4, 2025

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3

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Resource

Google Ads Benchmarks for eCommerce (Australia)

This guide breaks down Australian eCommerce Google Ads benchmarks—covering CTR, CPC, and conversion rates for Search and Shopping across key industries like fashion, beauty, supplements, home, and pets, highlighting the importance of channel-specific strategies for optimal performance.

Jackson Wallace

June 4, 2025

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5

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Scale Your Brand with Google Ads That Convert.

More Customers. More Profit. Smarter Google Ads.

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